FUTURE OF DESIGN
This intersection is fundamentally based on the need to think differently, beyond the status quo, if we are to be able to develop responses to the challenges the future is bringing us – us as individuals, as organization, and countries, and globally.
In this context, then the future of design is about the future of design thinking as it is applied in organisational strategy.
We at PROGETTO DSIGN have influenced the cross-over of design thinking from design organization into business. At it’s simplest, design thinking is a way of thinking about current and future challenges facing organization in an increasingly complex and uncertain operating environment – it’s about exploring possibilities before making decisions, and being open to changing the way you think about what’s possible.
Strategic foresight is a ‘relatively’ new approach to building strategy that focuses on creating a thinking space to explore what’s possible, before making strategic decisions. Without first questioning the value of just continuing with the business-as-usual and actively seeking to identify alternative future outcomes, strategy is usually superficial, formulaic and ineffective – and rapidly De-railed by changes in the external operating environment.
Both design thinking and strategic foresight approaches start by asking different questions: What is possible? Why do we do it that way? What would happen if we changed and did it differently? What do we really want? Why are we risk averse? What if…? These questions start by asking us to think differently. These questions take us first into divergent thinking spaces to test possibilities so we can then design a preferred future of design .
PROGETTO , knows we need to think differently to be able to understand and respond to the future today, and both design thinking and strategic foresight provide processes to help change the way we think about the future.